How to Write Marketing Copy That Gets Results

How to Write Marketing Copy That Gets Results - Institute of Management

Paperback (27 Feb 1996)

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Publisher's Synopsis

This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters

Book information

ISBN: 9780273620471
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 808.066658
DEWEY edition: 20
Language: English
Number of pages: 192
Weight: 380g
Height: 156mm
Width: 231mm
Spine width: 14mm