Catalog Design Progress

Catalog Design Progress Advancing Standards in Visual Communication

Paperback (07 Nov 2022)

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Publisher's Synopsis

Long before the internet and its vast stores of information in digital form, information in analogue form needed to be organised so that it was legible and accessible. One designer who revolutionised the presentation of printed information was modernist pioneer Ladislav Sutnar (1897-1976). In 1950, Sutnar and architect K. Lonberg-Holm published Catalog Design Progress, a guide to modernizing the design of printed materials through typographic simplicity, compositional ingenuity, and navigational devices that signal the logical flow of information. This meticulously created facsimile of the original book illustrates and enacts Sutnar's ideas, making clear their continuing influence on graphic design. In the book, Sutnar contrasts his design style with the conglomeration of text and pictures that characterised earlier printed material. He identifies and illustrates visual features, including typography, pictures and charts, and covers, and shows how the arrangement and organisation of visual units allows information to flow smoothly. For this edition, the Ladislav Sutnar Faculty of Art and Design at the University of West Bohemia in Pilsen, Czech Republic, has carefully recreated the original, with redrawn figures, retouched photos, re-typeset texts, five-colour printing, and spiral binding. A separate reader's guide by celebrated design historian Steven Heller accompanies the book. Both book and guide are packaged in a slipcase.

Book information

ISBN: 9780262544023
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 741.64
DEWEY edition: 23
Language: English
Number of pages: 138
Weight: 1146g
Height: 324mm
Width: 242mm
Spine width: 22mm