The Power of Experiments

The Power of Experiments Decision Making in a Data-Driven World

Paperback (15 Feb 2021)

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Publisher's Synopsis

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Book information

ISBN: 9780262542272
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 330.019
DEWEY edition: 23
Language: English
Number of pages: 232
Weight: 316g
Height: 153mm
Width: 226mm
Spine width: 17mm