Publisher's Synopsis
'In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject' Book of the Month, The Financial Times
Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.
'Fascinating book ... very comprehensive' Eamon Dunphy, The Stand
'An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going' Sunday Business Post
'A frequently enlightening unauthorised biography ... entertaining' Irish Independent
