Publisher's Synopsis
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
Market-Based Management Strategies for Growing Customer Value and Profitability
Paperback (23 Sep 1997)
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Includes delivery to the United States
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Book information
| ISBN: | 9780131064850 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 23 Sep 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 424 |
| Weight: | 640g |
| Height: | 230mm |
| Width: | 177mm |
| Spine width: | 19mm |
