Predictably Irrational

Predictably Irrational The Hidden Forces That Shape Our Decisions

Paperback (05 Mar 2009)

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Publisher's Synopsis

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

About the Publisher

HarperCollinsPublishers

HarperCollinsPublishers

With a heritage stretching back nearly 200 years, HarperCollins is one of the world's foremost English-language publishers, offering the best quality content right across the spectrum, from cutting-edge contemporary fiction to digital hymnbooks and pretty much everything in between. In the UK, the Glasgow-based William Collins & Sons was founded in 1819 and published a range of bibles, atlases and dictionaries, later including classic authors HG Wells, Agatha Christie, JRR Tolkien and CS Lewis. The original Harper Brothers Company was established in New York City in 1817 and over the years published the works of Mark Twain, the Bronte Sisters, Thackeray, Dickens, John F Kennedy and Martin Luther King Jr. In 1987, Harper & Row, as it had then become, was acquired by News Corporation. The worldwide group was formed following News Corp's 1990 acquisition of William Collins & Sons. Today we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers recent successes including the Booker-winning Wolf Hall and Bring Up The Bodies by Hilary Mantel, and George RR Martin's blockbusting A Song of Ice and Fire series.

Book information

ISBN: 9780007256532
Publisher: HarperCollins Publishers
Imprint: HarperCollinsPublishers
Pub date:
DEWEY: 153.83
DEWEY edition: 22
Language: English
Number of pages: 280
Weight: 262g
Height: 195mm
Width: 131mm
Spine width: 25mm