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Ogilvy on Advertising

Ogilvy on Advertising

David Ogilvy

Paperback (05 Mar 2007) | English

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Used  | Condition:

This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781853756153.

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Ships from GBR flag United Kingdom

Usually despatched within 5 - 9 days

$9.93 + delivery Add to basket

Used  | Condition:

New edition of this classic work on advertising, written by one of the world's leading ad-men. Previously published by Pan. 200 illustrations. Simply put; David Ogilvy is a genius. This is bar none the greatest book ever written on the subject of Advertising. Synopsis A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. Content: Overture; How to produce advertising that sells; Jobs in advertising-and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation? ; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising? ; I predict 13 changes; Reading list; Index. Ogilvy on Advertising von David Ogilvy Ogilvy über Werbung Verlagsort London Sprache englisch Maße 187 x 247 mm Sales Wirtschaft BWL Vertrieb Absatzwirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 1-85375-615-6 / 1853756156 ISBN-13 978-1-85375-615-3 / 9781853756153.

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Ships from DEU flag Germany

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Used  | Condition:

"Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service! "

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Ships from USA flag United States

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