Publisher's Synopsis
Morphological creativity is not a complicated concept, although it may be used to present complex ideas. Essentially, it is a process for creating new ideas by analyzing the form and structure of existing ones and changing the relationships of their components. The example following will show that the basic technic of morphological creativity is very simple: A morphological plan for creative writing. A problem that constantly faces any writer is to see, and to present, the relationship between the element with which he is concerned. This is a book written especially for the person who wants his or her life to count for as much as possible. For the person who feels that he has not achieved what he should have, and who has faith that if his inherent potentials were utilized that he would enjoy a richer, more satisfying, life. In the book you will find many familiar ideas. The value of the book lies not in the number of new ideas presented, but in the new ideas that are developed by the synthesis of old ideas. The morphological method, by which your own ideas and those of your associates are synthesized, is a very new and extremely powerful tool for creative thinking, problem solving, and decision making. The most complex problem may be expressed in a simple, readily understood form, and when the real problem in a situation is clearly understood then efficient work on solutions is possible. Morphological creativity is not a complicated concept, although it may be used to present complex ideas. Essentially, it is a process for creating new ideas by analyzing the form and structure of existing ones and changing the relationships of their components. The example following will show that the basic technic of morphological creativity is very simple: A morphological plan for creative writing. A problem that constantly faces any writer is to see, and to present, the relationship between the element with which he is concerned. This is a book written especially for the person who wants his or her life to count for as much as possible. For the person who feels that he has not achieved what he should have, and who has faith that if his inherent potentials were utilized that he would enjoy a richer, more satisfying, life. In the book you will find many familiar ideas. The value of the book lies not in the number of new ideas presented, but in the new ideas that are developed by the synthesis of old ideas. The morphological method, by which your own ideas and those of your associates are synthesized, is a very new and extremely powerful tool for creative thinking, problem solving, and decision making. The most complex problem may be expressed in a simple, readily understood form, and when the real problem in a situation is clearly understood then efficient work on solutions is possible.
