Publisher's Synopsis
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
Marketing Principles and Practice
4th Edition
Paperback (16 Sep 2004)
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Includes delivery to the United States
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Book information
| ISBN: | 9780582849556 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 16 Sep 2004 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 534 |
| Weight: | 1090g |
| Height: | 247mm |
| Width: | 190mm |
| Spine width: | 28mm |
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