Publisher's Synopsis
It seems that just about every business owner talks at some point about wanting to 'scale' their business - but most have a confused, unattainable, and sometimes bluntly wrong understanding of what scaling is, and what it entails. Even those who do have clarity on what scaling is lack a road map to take them there. Do Scale, for the first time, not only clearly defines what it means to scale an organization (whether for-profit or not-for-profit), it also lays out the personal challenges facing a leader who wants to achieve scalability, and provides a step by step road map of the specific, mechanical changes they need to make in their organization if it is to scale successfully and sustainably.
